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accounting advertising business business plan catering cena ceska republika cestovni kancelar cestovni ruch cestovny ruch communication communication mix comparison competition culture customer czech republic destinace destination development dotaznik dotaznikove setreni ethics etika european union evropska unie financial analysis financni analyza financni plan financovani food franchising gastronomia gastronomie gastronomy historie history hospitality hotel hotel industry hotelierstvo hotelnictvi internet klucove slova komparace komunikace komunikacni mix konkurence konkurenceschopnost kultura kvalita lazenstvi management manager manazer marketing marketing communication marketing mix marketing research marketing strategy marketingova komunikace marketingova strategie marketingovy mix marketingovy vyzkum motivace motivation mystery shopping nabidka pivo podnik podnikani podnikatelsky plan prague praha price product produkt promotion propagace public relations quality questionnaire region reklama restaurace restaurant rozvoj service services sluzba sluzby socialni site spa spotrebitel strategie strategy stravovani swot analysis swot analyza tourism travel agency trendy trh ubytovaci zarizeni ucetnictvi vino vyziva wellness zakaznik zamestnanci zamestnanec
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